Wireless Industry News » AT&T’s Bradley: Simplicity is key to the smartphone experience
The news out of Mobile World Congress demonstrates that the term "mobile" is no longer just about smartphones but also can refer to gadgets.
As connectivity comes to an ever-increasing number of devices, some have speculated that the importance of the smartphone is waning as we begin to enter a post-smartphone world.
The combination of simplicity and interoperability has become a primary focus for AT&T's devices division, Bradley said. In a saturated U.S. smartphone market, the nation's second-largest carrier hopes that strategy sets it apart as it expands further into media and the IoT. Read More