Wireless Industry News » Network, cost matter more to users than unlimited: Jefferies
Network performance and monthly costs are far more important to U.S customers than unlimited data, according to fresh data from Jefferies.
Unlimited data has become a crucial factor for network operators as growth has stalled, ratcheting up competition. Sprint and T-Mobile both introduced all-you-can-eat plans for all customers last August, and Verizon and AT&T followed suit earlier this year.
A Jefferies survey of more than 1,000 postpaid subscribers found that the new plans are gaining traction, particularly among customers of the two smaller carriers. Roughly 62% of Sprint users are now on its unlimited offering, and 57% of T-Mobile users pay for unlimited. AT&T’s penetration rate for unlimited is 31%, and Verizon’s is 23%.