Wireless Industry News » Sprint targets prepaid users to reduce churn
"The market is highly penetrated. It's almost saturated here in the United States," said Robbiati at an investor conference. "The essence of what we have to do here is to really segment our customer base more than ever before."
The key, he continued, is to target the right prepaid users with customized offerings to lure them to more lucrative postpaid plans. Read More