T-Mobile US continued its surging momentum in the first quarter, recording its best ever quarter in terms of branded postpaid subscriber additions largely on the back of the offering the carrier launched in January to pay off the Early Termination Fees of customers who switched over from other carriers.
In all, T-Mobile added 2.4 million total customers in the quarter, its first quarter ever with more than 2 million total customer additions. The number included total branded net additions of 1.8 million and branded postpaid net additions of more than 1.3 million.
T-Mobile easily outpaced all its rivals in terms of adding lucrative postpaid customers. AT&T Mobility surprised the market by reporting 625,000 new net postpaid customers in the first quarter, Verizon Wireless had 539,000 postpaid additions in the quarter, and Sprint reported that it lost 231,000 postpaid customers in the period. Read the full article